Taiwan Sun
TaiwanSun.com Friday 10th February 2012 Volume 3440
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    Man Wearing Mask Might Save an Unloved Sport: Scott Soshnick
    Source: Business Week
    Wednesday 10th March, 2010  

    Endorsements aren't. They're much simpler. Company X pays athlete Y, who enriches himself by hawking some product he may or may not believe in.

    Only Miller isn't moving to cash in on... ...

    Read the full story at Business Week


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